The habits of in-store shoppers show the value in investing in in-store advertising. An in-store shopper engagement study that interviewed 3,000 mass merchant shoppers revealed that:
- 82% of purchasing decisions are made while in a store.
- 62% of shoppers make an impulse buy while shopping.
- 16% of unplanned purchases are driven by in-store promotions.
In-store shoppers are primed for receiving messages that direct their purchasing habits, and in-store advertising allows you to deliver the information those engaged, interested shoppers need.
source Spectrio blogWith webeaser you can create an auto playing presentation of your products, displaying relevant informations and even add interactivity and let the user drive its experience.
An webeaser in-store video show offers you a lot of advantages:
- Tablet/PC delivered: hardware and software costs are very low and let you create more show points.
- Easy: creating a simple but nice product presentation is very easy, doesn't require skill and can be done by anyone.
- Easy to mantain: modifications and adds are immediate.
- Interactive: by creating interactive contents you can let the user drive its experience through his preferred products (and you can monitor it).
- Multifunctional: it can be a product presentation but also an info point, a survey tool or anything else you can imagine...
Creating projects in webeaser is very easy and fast, everyone can do it.
Register now for free to immediately start creating your projects or watch some examples
here.